Writing your first blog post can be a daunting task if you don’t know where to start. The good news is that it doesn’t have to be difficult, all you need are a few pointers to help you get started. In this post I show you how to structure your post to make it more engaging and how to get traffic to it once it’s published.
The day has finally arrived.
You’ve thought about starting a blog for a long time and now you are here, about to write your first blog post.
Congratulations, you must be so excited!
You may also be a little nervous about what to publish as your first blog post.
And that’s okay.
No one starts a blog knowing exactly what they are going to do.
It usually begins with a concept or a desire to share information with the public. You create content, people respond to it – and that’s how your blog takes shape. It’s a process that might be a few months in the making.
Take my blog for example – it started off as a French-Japanese recipe blog. It evolved into an easy and healthy food blog with a focus on Asian flavors.
The main reason I decided to phase French food out and focus more on Asian cooking is because my Japanese recipes were trending quite a bit. They often appeared in Buzzfeed roundups and were featured in Bon Appétit, The Kitchn, Huffpost Taste, etc… Also, readers commented on how they liked the fact that my recipes were easy to make and much healthier than most food blogs out there.
So I catered to them. I gave my audience exactly what they wanted. And as soon as I did that, my traffic started to grow and my blog gained momentum.
Eventually I was able to make enough money every month to quit my job and become a full time blogger!
And because I was able to make it happen, I believe you can too – which is why I have created this post to help you get started.
This step by step guide to writing your first blog post is something you can use for all your posts. It’s a method I use all the time to help me organize my thoughts, my schedule and make it easier to put
pen to paper finger to key.
The First Post
Now before we begin I’m assuming that you have a domain name and are using paid web hosting. The reason I’m bringing this up is because it’s very hard to make money blogging if you use a free platform like Blogger. It’s also very difficult to be taken seriously if your blog has a sub-domain like yourblogname.bloghost.com.
With paid hosting you give your blog instant credibility and create brand recognition.
And don’t worry if you don’t have a lot of money to invest, there are plenty of affordable option such as Bluehost, which offers hosting and a free domain name for as little as $2.95/month. You can check out this post I’ve written about setting up a WordPress blog for more information.
Trust me on this – you need paid web hosting to make money online. It’s the only way to become a successful blogger!
What To Write About (First Blog Post Ideas)
Your first blog post should be exactly that – a post about the subject you have chosen to write about.
What it isn’t: an introduction to yourself, who you are and what you like to do. Save that for your ‘About’ page.
Instead, think about why you started a blog and what the purpose of the blog is.
Here are a few questions to ask yourself. Write the answers down, because they will help you come up with blog post ideas.
- Why did you choose to create a blog around this specific subject or category?
- What do you know intimately about this subject or category?
- What is the first thing most people want to know about this subject or category?
- How can you help people with your blog? By answering questions, giving tips, tricks, teaching something?
Let’s say I want to write about modeling. I’ve been a professional model for over 20 years so I can see how blogging about it could help others. By answering all the questions above I would have something like this:
- I chose to create a blog about modeling because I have been in the industry for over 20 years and I’d like to share my experience as a professional model.
- I know about working in different countries, how to look for and find an agency, how to get started, what to wear for castings, how to pose, read contracts, etc…
- The first thing people want to know about modeling is how to get started, and especially how to find a modeling agency that’s not a scam.
- I can help in so many different ways! I can help them put an outfit together for a casting, teach them how to do hair and makeup, pose, find a good photographer for a test shoot, etc..
If I look at my answers, I can see that my first blog post should be about getting started in the modeling industry. From there, it’s easy to branch out and write about everything else.
Think of your first post as the center of it all, the core that links out to other posts, just like this little graphic I created underneath.
The first step is to find an agency. The rest comes afterward.
What makes a blog successful is being able to interlink posts so there is a natural flow from one post to another.
This way, your readers can easily navigate through your blog.
How To Write A Blog Post
We all have our own methods when it comes to creating posts. Some people just go with the flow and write as they go, while others prefer to do a little planning before they start typing.
I belong in the latter category since my goal is to get as much traffic to my blog as I can. And that means having to do some research to find out what words I should add to my post and what type of questions I should answer.
And since you are reading this post I’m guessing you are looking for the same types of results; lots of eye balls on your blog so you can quit your job and become a full time blogger 🙂
This is how I recommend you create and structure each one of your posts.
1. Go to Google and type the subject you are going to write about in the search box. As you type your query, a drop down menu will appear with Google’s suggestions. This shows you the top searches on the internet – what people look for the most in your category. This is a great way to get ideas on topics you can talk about throughout your post!
2. Now, once you’ve completed a search on your subject, scroll all the way down to the bottom of the page and you will see that there are more searches related to your category/subject. These are also great to throw into your post (organically – never in such a way that would make your post look spammy!) to help you rank in searches.
This is how I would include a few search related words;
“Finding modeling agencies for kids can be difficult since most agencies also work with adults. Instead, write down the names of a few modeling agencies you know or have heard of and give them a call to see if they have a kid’s division. If you don’t know any, here is a list of top modeling agencies in the US to help you find the right one near you.”
3. Now that you have a list of words and questions to build your post around, it’s time to start writing it! However, before you start typing, here are a few more rules to keep in mind when writing a blog post, which will hopefully make the reader’s experience more enjoyable.
- Write short paragraphs because most people like to scan, not read. It’s also easier on the eyes. Plus, a blog post shouldn’t require the same level of focus and commitment as a Leo Tolstoy novel.
- Add graphics and images. It makes a post much more engaging and easy to understand since we are visual beings. Graphics and images also break up a page and encourage the readers to scroll down.
- Look for grammatical errors. These can make you look unprofessional in both your reader’s eyes – and in Google’s eyes (their algorithm picks up on these errors and can tank your post).
- Ask yourself every question you can about your subject. Then go find the answers you don’t know already and find a way to incorporate them into your post.
- Break your post into sections you want to write about with H2 tags. You can look at this post as an example. I wrote down the questions that seemed to pop up a lot in searches and used them as anchors to create my post around. This makes writing a lot easier and less intimidating!
Lastly, don’t think too much. Just write. Because publishing your post is just as important as creating it! Sitting on something for too long rarely yields positive results (unless you’re a chicken), and can end up making you feel like you suck at writing.
Ignore that self-sabotaging voice and click the publish button! You’re doing just fine.
How To Get People To Read Your Blog
Now that your post is live, it’s time to tell everyone about it!
Share your link on all your social media channels. I recommend opening accounts on Twitter, Facebook, Instagram – YouTube if you are making videos – and Pinterest using your blog’s name and logo. The sooner the better, since you want to get as many eyes on your post as possible.
Submit your blog’s url to Google and Bing. This is to ensure that your post gets listed on their search pages. Now don’t freak out if it doesn’t happen right away. Getting a post indexed, especially in the beginning, can take months.
Ask your for your friends and family to help. Whether you’re asking them to share your post on their Facebook page – or tell their coworkers about it, your friends and family are there to support you. This isn’t the time to be shy! So don’t be afraid to ask. Let the whole world know you have published an amazing post!
Use Tailwind to share your post on Pinterest. About a third of my traffic comes from Pinterest. Most bloggers will tell you the same thing and this is why: Pinterest is the third biggest search engine on the web next to Google and YouTube!
And the best part about Pinterest is you don’t need to have thousands of followers to get loads of traffic. There are plenty of Pinterest users with less than 5,000 followers who make a living either selling products, or from the traffic they get from their pins.
And this is why:
- A pin is 100 times more spreadable than a tweet or a Facebook share.
- Traffic never completely stops coming in, because your images are constantly being shared. Compare this to the shelf life of a tweet (25 minutes) and a Facebook post (less than 2 hours) and it’s easy to see why everyone should consider adding Pinterest to their marketing campaign.
But in order to get a good flow of traffic, you must be pinning consistently. Since this can take hours to accomplish, I recommend using Tailwind.
Tailwind is a Pinterest marketing tool that schedules pins to go out at certain times during the day so you can get traffic all around the clock. It can also schedule pins weeks ahead of time, freeing you up from having to be physically active on Pinterest every day.
Tailwind also analyzes your board’s performance and gives you the most optimal times to pin (to get more clicks and shares).
Most bloggers (including myself) use this tool because it’s a time saver and is very easy to set up.
Read my post How to double your traffic with Tailwind for more information on Tailwind and Pinterest.
Share your post on Reddit.
This is a very easy way to get traffic to your blog.
Create an account with Reddit, click on Submit a new link (bottom right of the page), pick your category and click Post. Then wait and see if your post gets shared.
It doesn’t work very often but when it does, you can easily get hundreds if not thousands of views in one day!
Add social share buttons above and below your post.
This is very important since you want to encourage your readers to share your post.
And the easiest way to do this is to use a plugin that adds buttons at the top and bottom of your post.
There are plenty of social share plugins out there, but the one I use is Social Warfare. I like the way the buttons look, because they are not too intrusive. I also like that the plugin is light (doesn’t slow down my blog’s speed when pages load) and takes less than a minute to set up.
Well, that’s it for How to Write Your First Blog Post (and Get People to Read It). If you have any questions or would like to share your own helpful tips, leave a comment at the bottom or send me an email using the contact form.
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